When the WebGoddess got the green light from Laura Steele to design a new website for her, she couldn’t have been more thrilled. While Laura had a site that suited her very well for the earlier part of her “Cher tribute” career, a new addition to her stage show (Cher to the Max), along with a desire for a more updated, dynamic look meant it was time for a complete website overhaul from the ground up.
The first stop was assessing the “Cher look” Laura wanted to convey. She used words like ‘gothic’, ‘metallic’, ‘glitter’ and ‘fabulous’. She also explained that she wanted the site to have a similar “look and feel” as Cher’s Caesar’s Palace website, but at the same time reflecting Laura’s own dynamic “Cher the Experience” brand in pink and black. And finally, for inspiration, she sent a video of herself performing as Cher as well as provided several photos from her many shows.
Taking all this into account, the WebGoddess created a dramatic, show-stopping design that reflects not only Laura’s fabulous tribute to Cher, but her own personality as well. Laura’s new site is quite elaborate in terms of design overlay, images and video.
For this project, the WebGoddess utilized a WordPress platform and custom coded it to the hilt providing not only basic website information, but the ability to “request a quote”, watch Laura’s videos, read her show reviews, and gain an inside look at the Laura Steele– the fabulous person as well as the incredible performer.