Alex & Jane Shapemakers

The challenge: Showcase the new clothing line by young designer, Alex Zoref, with a youthful website design based on the company branding and logo, include several interactive image galleries from photographer Beth Lutz, and incorporate an extensive online e-commerce store.

The WebGoddess accomplished this by first creating a website that keeps the design minimal and draws the eye to the high quality products. Working with the WP-Commerce application, she then added the ability to sell the large variety of clothing products, accessories and toys, calculate tax, shipping and more — all without the owners having to lift a finger!

Alex & Jane, also known as Alex & Jane Shapemakers, is clearly not just another kid’s clothing line and adds a new twist to children’s clothing. Children helped select designs and shapes that were found to be of particular interest to kids. Additionally, the company utilizes inspirational and empowering sayings on products, helping set it apart from your typical children’s clothing company. The sayings were developed by the expertise of licensed psychologist Marcie Weitzman Zoref, Psy.D, as well as by other team members. By combining shapes and empowering sayings, the product is educational, enlightening and a framework for stimulating conversation.

Alex & Jane carries children’s clothing sizing from Newborn thru 10-12, including onesies, infant tees, toddler tees, youth tees and tanks. The line is expanding rapidly, so look out for new products. Alex & Jane clothing is tag less and 100% cotton, making them super appealing for little ones. Cool, shape-related novelty toys are also available. The prices are reasonable and the Alex & Jane company has a green footprint, helping make Alex & Jane a competitive children’s clothing line in 2012.