Wendie Purtell, a talented illustrator, and her husband Jim approached the WebGoddess with an idea to expand their popular Willowpatch Note Cards to the internet. With a rapidly growing retail audience, they decided to take their notecards national with an e-commerce website. As a concept, they knew they wanted the website to tap into their love of the outdoors, their dogs, fly fishing, and an occasional cat or two.
Using WordPress allowed the WebGoddess to provide them with an admin panel for their online store. She set her sights on the brilliant colors of “Pure Michigan” to offset the gentle yet elegant illustrations of the note cards. The site features a custom e-commerce shopping cart sidebar, as well as category and subject widgets.