Alex and Jane Shapemakers

Alex and Jane Shapemakers

by | Jan 3, 2015

Alex & Jane Shapemakers

shapemakersThe challenge: Showcase the new clothing line by young designer, Alex Zoref, with a youthful website design based on the company branding and logo, include several interactive image galleries from photographer Beth Lutz, and incorporate an extensive online e-commerce store.

The WebGoddess accomplished this by first creating a website that keeps the design minimal and draws the eye to the high quality products. Working with the WP-Commerce application, she then added the ability to sell the large variety of clothing products, accessories and toys, calculate tax, shipping and more — all without the owners having to lift a finger!

Alex & Jane, also known as Alex & Jane Shapemakers, is clearly not just another kid’s clothing line and adds a new twist to children’s clothing. Children helped select designs and shapes that were found to be of particular interest to kids. Additionally, the company utilizes inspirational and empowering sayings on products, helping set it apart from your typical children’s clothing company. The sayings were developed by the expertise of licensed psychologist Marcie Weitzman Zoref, Psy.D, as well as by other team members. By combining shapes and empowering sayings, the product is educational, enlightening and a framework for stimulating conversation.

Alex & Jane carries children’s clothing sizing from Newborn thru 10-12, including onesies, infant tees, toddler tees, youth tees and tanks. The line is expanding rapidly, so look out for new products. Alex & Jane clothing is tag less and 100% cotton, making them super appealing for little ones. Cool, shape-related novelty toys are also available. The prices are reasonable and the Alex & Jane company has a green footprint, helping make Alex & Jane a competitive children’s clothing line in 2012.

  • Enterprise website package
  • Custom designed header, background, and navigation
  • CMS Platform with Admin Panel
  • HTML, PHP, JavaScript and CSS
  • E-commerce store with shopping cart
  • Image galleries
  • Site design and development
Sandra helped me develop an amazing website for our children’s clothing line that was thorough and very sophisticated. I was impressed with her skills and ideas and would definitely use her again. Dr. Marcie W. Zoref

Owner, founder, Alex & Jane Shapemakers

Grind Legal

Grind Legal

by | Feb 4, 2013

Grind Legal

grindlegalWorking with rapper and recording artist Charles Thomas (Laid Diamond) was nothing short of exhilarating! He came to WunderWebs with an idea for a website where independent artists and music lovers could come together as a collaborative force, giving themselves a greater opportunity for their music to be heard. The desire was for something dynamic and engaging for all audiences, but still functional and informative. The WebGoddess transformed his vision into a metallic and gritty, yet sleek and sophisticated, online music store. She accomplished this with the primary use of textures in a gray scale, allowing the album graphics to take center stage.

Charles also wanted the site to have a MP3 player to encourage sampling of original music and mix-tapes, as well the ability for immediate downloads at time of purchase. The size and complexity of the site, as it runs an online store, ‘static’ website, and a fully-functional membership forum, required that the WebGoddess incorporate a powerful e-commerce plugin for WordPress. This plugin was styled to match the site, along with multiple additional plugins and custom widgets to achieve the functionality and look desired. There was a lot of custom programming for this site and technically it was a project that challenged her skill-set, but the result was well worth it.

Professional website package with blog
Design and Development
CMS Platform with Admin Panel
Featured slideshow
Embedded, downloadable music files
Embedded video files
Embedded Google Forms
Ecommerce store with shopping cart
PHP, HTML, CSS, JavaScript

Archived Site

Willowpatch Note Cards

Willowpatch Note Cards

by | Jan 30, 2012

Wendie Purtell, a talented illustrator, and her husband Jim approached the WebGoddess with an idea to expand their popular Willowpatch Note Cards to the internet. With a rapidly growing retail audience, they decided to take their notecards national with an e-commerce website. As a concept, they knew they wanted the website to tap into their love of the outdoors, their dogs, fly fishing, and an occasional cat or two.

Using WordPress allowed the WebGoddess to provide them with an admin panel for their online store. She set her sights on the brilliant colors of “Pure Michigan” to offset the gentle yet elegant illustrations of the note cards. The site features a custom e-commerce shopping cart sidebar, as well as category and subject widgets.